Do I have to use IMCE?
No. Acquia Cohesion allows the site builder to select, either use of IMCE or Entity browser for browsing and selecting images.
Acquia Cohesion renames to Site Studio from version 6.2. Tell me more.
You can create more than one template to provide layout and style alternatives with the use of the template selector.
Yes, this is possible by creating a custom element.